How Luminance Was Born
In its’ Grand Opening year, Edmond Electric’s Luminance unveiled 20 new displays. In continuing tradition, the Mayor’s Tree Lighting & Essay Contest kicked off the season with approximately 1,000 in attendance. Luminance ran through January 6, 2019 and hosted three special events through the month of December. The Edmond Ice Rink noticed increased attendance with over 10,000 skaters which was 2,000 more than the 2017 season.
Thirteen new displays made their debut as we unveiled the first Pop-Up Shop experience called Merry Marketplace. Fifty vendors from across the state set up various booths; guests enjoyed shops, crafts and food trucks. The Kickoff featured the Mayor’s Essay Contest winners and the lighting ceremony. The City of Edmond installed a trail counter that calculated 2,400 people attending the Kickoff. Overall, the 2019 season saw approximately 35,000 visitors and had over 50,000 engagements on social media. It was recognized as one of the Top 5 Places to See during the holiday season from News Channel 5. The Edmond Ice Rink enjoyed an increase of 37% in skaters, making 2019 their best year yet. An Economic Impact Study was completed by the EEDA that calculated the economic impact of Luminance at $3,225,168; and that Luminance likely generated $102,719 in local sales tax dollars.
In spite of the ongoing pandemic, Edmond Electric’s Luminance kicked off its’ third season on November 21, 2020 and ran through January 3, 2021. This event once again grew in displays and attendance. Staff opted to not host any special events in 2020 due to Covid-19, but fortunately, the attendance wasn’t affected.
The estimated attendance for the season was 72,000 visitors, and there were over 65,000 engagements through our social media (Facebook) promotions. The number of displays expanded to 35 with the goal of debuting new displays each year. Jessica Lyle, Community Program Manager for Edmond Electric, is our point person for this great event and an Advisory Committee made up of Edmond business leaders meets throughout the year to help with planning and coordination. Businesses around town are now seeing the benefit of investing in this new holiday tradition and with that, a sponsorship guide was created; staff hopes to partner with several businesses for the 2021 season. The Edmond Economic Development Authority did an Economic Impact Report for this event and it is projected the event likely generated over $200,000 in local sales tax dollars with a total economic impact of $6,697,677. The Advisory Committee will focus heavily on special events for the 2021 season and ways to generate more revenue to purchase more displays.
Frequently Asked Questions
An Enchanted Stroll will kick off the holiday season on November 20, 2021 and go thru January 2, 2022. The lights will be on Monday – Sunday from 5p – 10p.
Residents and visitors will get to experience a one-of-a-kind holiday lighting event that will for sure get you in the holiday spirit. With Edmond being the premier city to have 3D lighted displays, you are sure to see something you’ve never seen.
Luminance takes place in Mitch Park which is a dog friendly park. All dogs are to be on a leash and picked up after while in the park.